Retail shoe range planning
A large shoe range can still give customers little real choice when several styles serve the same job and core sizes sell out. Assortment planning should connect customer use, silhouette, color, fit, price role, size depth and replenishment instead of counting styles alone.
Direct answer
Define the customer and shopping occasions first, then give every proposed style a clear role such as daily basic, weather need, dress option, comfort-led choice or seasonal test. Compare silhouettes, colors, fit blocks and price bands to remove duplicates. Budget inventory at style-color-size level, not style count, and keep enough core-size depth to stay sellable. Launch uncertain options with explicit test quantities, measure availability-adjusted sell-through, returns, exchanges and attachment, then reorder winners or consolidate overlapping choices.
Use this before requesting a quotation
Record target wearer, climate, occasions, store or online context, expected purchase frequency and relevant fit needs. Separate evidence from assumptions. A social audience, tourist shop and neighborhood store may require different choice and depth.
Give each style a job: traffic basic, core repeat seller, dress option, comfort option, seasonal need, visual statement or learning test. If two styles have the same customer, silhouette, color and price function, explain why both deserve inventory.
Compare toe shape, height, closure, sole profile, material as declared, color family and reviewed fit block. Show where choices are genuinely different. Avoid expanding variants before confirming that the physical samples and labels are controlled.
Place intended ticket-price roles and landed-cost limits side by side without treating supplier or marketplace display amounts as final retail evidence. Include contribution needs, planned promotion and return cost when deciding how many price steps the range can support.
Convert every option into units by size. A ten-style assortment with one pair per core size may be less sellable than five distinct styles with proper depth. Review cash, display, storage, carton ratio and replenishment constraints together.
Set launch channel, display or content support, review period and success thresholds for uncertain styles. Track views or try-ons where available, conversion, full-price sell-through, returns, exchanges, stockouts and customer requests.
Adjust for days in stock and lost sales before ranking winners. Reorder when product, fit, margin and supplier execution meet the written threshold. Consolidate duplicate roles and record why a slow style failed before replacing it with another similar option.
Reusable buyer brief
Target customer, channel and climate: Customer occasions or jobs to cover: Style and assigned assortment role: Silhouette, closure and sole profile: Color and fit-block distinction: Declared material and evidence status: Ticket-price role and landed-cost limit: Style-color-size unit allocation: Core depth and edge-size test: Launch support and review period: Sell-through, returns and stockout result: Reorder, revise or exit decision:
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Before you send the request
There is no universal count. Start with distinct customer roles, available cash and enough size depth for each option to remain buyable and measurable.
No. Plan at style-color-size level. Every added color and size consumes inventory even when the assortment report calls it one style.
Compare target customer, occasion, silhouette, fit block, color family, price role and channel presentation. Keep both only when their distinct purpose is credible.
Use availability-adjusted sell-through, stockouts, returns, exchanges, margin, customer requests and supplier execution by style, color and size.
Keep the request specific
Meaningful choice comes from distinct use, fit, silhouette, color or price role with available sizes. More near-duplicate styles can fragment cash and make every option look understocked.
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MINJI evaluates distinct customer roles, model-level fit evidence, price architecture and style-color-size inventory. ISO footwear sizing supports controlled size terminology; the plan makes no universal demand or fit claim.
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Send the product reference, estimated quantity and destination so the conversation starts with useful context.
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