Retail footwear inventory
A size run is an inventory decision, not a generic ratio copied from another market. The right opening curve depends on product sizing, fit, target customer, selling channel, available quantity, carton constraints and the retailer's ability to learn and reorder.
Direct answer
Choose one primary size system and record the supplier's size-to-foot-length or last information for the exact model. Approve fit on representative samples, then combine target-customer evidence, comparable store sales, channel returns and supplier minimums into a size-by-size opening quantity. Keep conversions as guidance rather than promises of identical fit. Reserve depth for core sizes, retain enough edge sizes to test real demand, label every variant consistently and set a dated review that uses sell-through, stockouts, returns and exchange requests before reordering.
Use this before requesting a quotation
Record style, construction, target wearer, width or fit designation, color and supplier model. Do not assume two shoes from one supplier fit the same because they carry the same printed size. Material, last, toe shape and construction can change perceived fit.
State whether ordering uses EU, UK, US, Mondopoint or another supplier system and keep it consistent across purchase order, carton, barcode and listing. Use foot length as a documented reference where available. Do not mix men's, women's and children's conversions silently.
Evaluate representative sizes with the footwear sample checklist. Record internal length method, width, entry, heel hold, toe room, fastening range and tester foot measurements. Fit comments such as runs small need a stated evidence set and model scope.
Use comparable-category sales, customer profiles, search or wish-list signals, past stockouts, returns and exchange requests from the same channel. Separate demand from availability: a size with low sales may simply have been out of stock.
Give core sizes enough units to stay available while retaining measured edge-size coverage. Show percentage and unit count for every size. Check supplier MOQ, prepack ratios and case quantities, but do not let a convenient carton create an unexamined retail curve.
Assign each style-color-size combination its own SKU and, when required, GTIN. Reconcile shoe marking, box label, purchase order, packing list, warehouse location and ecommerce variant before shipment release.
At a fixed date, compare sell-through, weeks available, stockouts, returns, exchanges and customer fit comments by size. Increase depth only when the signal is real. Keep obsolete conversions and curves versioned so the next order uses current model evidence.
Reusable buyer brief
Style, supplier model, color and target wearer: Primary order size system: Foot-length or last basis and source: Sample sizes and fit-review results: Comparable sales period and channel: Stockouts, returns and exchange evidence: Size-by-size planned unit quantity: Core and edge size rationale: MOQ, prepack and carton constraints: SKU/GTIN and label reconciliation: Launch date and review threshold: Reorder curve decision and approver:
Fill only the details relevant to your request
Before you send the request
It is the quantity allocated to each size for one style and color. A useful run reflects the exact model, target shoppers, channel evidence and replenishment plan.
No universal curve fits every customer, model or channel. Start with evidence, test broadly enough to learn and revise from availability-adjusted sales and returns.
Conversion guidance exists, but systems and product fit are not identical promises. State the primary system, foot-length basis and model-specific fit evidence.
Check whether they were available long enough and whether customers requested them. A controlled test prevents stockouts or missing inventory from being mistaken for no demand.
Keep the request specific
ISO 19407 provides guidance across major sizing systems based on foot length, but product construction and interpretation still matter. Publish the model's reviewed size information and fit notes; do not promise that one printed size fits every wearer or equals every other system.
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MINJI combines exact-model fit review, a named size system, channel evidence and size-level availability. ISO 19407 and ISO 19408 support conversion and vocabulary context; no universal size equivalence or fit result is promised.
Ready with the key details
Send the product reference, estimated quantity and destination so the conversation starts with useful context.
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