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Order economics

Wholesale landed cost calculator for retailers

Unit price does not show what inventory costs when it reaches the business. Use the calculator to combine product, freight, duty and tax estimates, insurance, brokerage, inspection, packaging, payment costs and expected unsellable units before comparing a retail price.

Direct answer

The short version

Landed cost is the estimated total cost required to bring an order to its agreed destination and condition for sale. Add product cost, freight, insurance, duties, taxes, brokerage, inspection, labeling, packaging and other order-level costs, then divide by expected sellable units. Confirm customs value, classification, tax and carrier charges with qualified sources for the destination.

Free planning tool

Estimate landed cost per sellable unit

Values stay in your browser. This planning estimate does not determine customs value, tariff classification, tax treatment or a carrier quote.

Estimated order view

Goods cost
$800.00
Additional landed costs
$520.00
Total landed cost
$1,320.00
Estimated sellable units
98
Landed cost per sellable unit
$13.47
Gross profit per unit before overhead
$4.53
Gross margin before overhead
25.2%

Total landed cost ÷ sellable units = landed cost per sellable unit. Gross margin excludes rent, labor, marketing, returns and other operating costs.

Use this before requesting a quotation

Build the estimate from traceable cost buckets

01

Start with the exact goods value

Multiply the quoted product cost by the ordered quantity and include any setup or product-specific charge in the appropriate cost bucket. Keep currency, exchange-rate date, product reference, variation and quantity beside the estimate so it is not reused for a different order.

02

Match freight to responsibility

Record the shipping method, origin, destination, service scope and quoted validity. Separate international freight, local delivery, fuel or remote-area surcharges and storage when they are not already included. The Incoterm or written order term helps identify who pays each stage; it does not create the rate.

03

Treat duty and tax as verified inputs

Classification, customs value, origin, destination and current rules can change the calculation. Use the calculator only after obtaining an estimate from the relevant customs authority, broker or qualified trade source. Do not copy a rate from another product or country.

04

Include the quiet transaction costs

Add insurance, customs brokerage, inspection, labeling, repacking, bank or payment fees and other costs that exist because the order exists. Keep recurring per-order costs separate from one-time setup costs so a reorder can be modeled accurately.

05

Divide by sellable units

If some units are expected to be used for samples, display, testing, damage allowance or other non-sale purposes, divide the total by the remaining sellable quantity. Record the assumption instead of hiding it inside a rounded margin target.

06

Separate gross margin from net profit

The calculator compares retail price with landed unit cost. It does not subtract rent, labor, marketplace fees, marketing, returns, discounts, payment processing on the retail sale or other operating costs. Use those costs in the business's full profit model.

07

Run more than one scenario

Build a base estimate, a higher-cost case and a delayed or lower-sellable-unit case. Change one assumption at a time. Scenario ranges expose which input can change the order decision and which supplier questions require a firmer answer.

08

Replace estimates with actuals

After delivery, reconcile invoices, freight, customs, local charges and received sellable units. Keep the difference between estimate and actual beside the supplier and route record. That variance makes the next quote, reorder point and retail-price decision more reliable.

Reusable buyer brief

Wholesale landed cost worksheet

Product reference, variation and order quantity:
Currency and exchange-rate date:
Goods cost:
Freight and final delivery:
Insurance and brokerage:
Estimated duties and taxes — source and date:
Inspection, labeling and packaging:
Payment and other order-level costs:
Total estimated landed cost:
Expected unsellable units and reason:
Estimated sellable units:
Estimated landed cost per sellable unit:
Planned retail price and gross margin before overhead:
Actual delivered cost and variance after receipt:

Fill only the details relevant to your request

Before you send the request

Questions buyers often ask

What costs belong in wholesale landed cost

Use costs required to bring the exact order to the agreed destination and sale-ready state: goods, freight, insurance, duties, taxes, brokerage, inspection, labeling, packaging, payment and other order-level charges. The exact treatment depends on the transaction and destination.

What is the landed cost per unit formula

Estimated landed cost per sellable unit equals total estimated landed cost divided by expected sellable units. Using sellable units prevents samples, damaged units or other expected losses from making unit economics look better than planned.

Does landed cost equal cost of goods sold

Not always. Accounting treatment varies by business and jurisdiction. This page is an order-planning estimate, not accounting or tax advice. Confirm how inventory and other costs should be recorded with a qualified adviser.

Can this calculator determine import duty

No. Duty and tax depend on product classification, customs value, origin, destination and current rules. Obtain the applicable estimate from the relevant customs authority, broker or qualified trade source, then enter it as a dated input.

Keep the request specific

A useful calculator exposes uncertainty

Do not present the result as a customs determination, guaranteed shipping bill or final profit. Label estimated and actual values, record the source and date for duty or tax inputs, and rerun the model when the product, quantity, route, currency or delivery responsibility changes.

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Editorial method

How this guide was prepared

The calculator uses transparent addition and division, keeps all values in the browser and stores nothing. Default numbers are illustrative inputs, not a quotation or market benchmark. The guide separates commercial planning from customs, tax and accounting determinations and directs buyers to current official or qualified sources for those inputs.

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Send the product reference, estimated quantity and destination so the conversation starts with useful context.

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