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Delivery planning

Wholesale lead time guide for retailers

A single lead-time number can hide several different clocks. Separate order confirmation, product preparation, packing, dispatch, freight and final delivery so a launch date or reorder decision is based on the complete timeline.

Use this before requesting a quotation

Build a timeline that both sides can check

01

Define when the clock starts

Ask what must happen before preparation begins. The starting point may be order confirmation, payment, artwork approval, sample approval or receipt of packaging materials. Record the agreed trigger instead of assuming the inquiry date starts the lead time.

02

Separate ready date from dispatch date

A product-ready date means the goods are prepared for the next step. Packing, inspection, export documents and carrier collection can require additional time. Request both the estimated ready date and the estimated dispatch date.

03

Match the estimate to the exact order

Quantity, color mix, packaging, labeling and customization can change preparation time. Ask for the estimate against the exact product reference and order scope rather than using timing from a different version or earlier quotation.

04

Treat freight as a range

Transit estimates can change with route, service level, handovers, customs and local delivery. Record the shipping method, the quoted range and what event counts as delivery completion. Do not turn a carrier estimate into a guaranteed arrival date.

05

Plan backward from the retail date

Start with the date stock must be available for sale. Work backward through final delivery, customs, freight, dispatch, packing and preparation, then add a contingency window that reflects the cost of arriving late.

06

Refresh the timeline before a reorder

Do not reuse an old lead-time estimate without checking it. Quantity, packaging availability, production load, route conditions and the requested delivery window may have changed since the previous order.

Reusable buyer brief

Wholesale lead-time request template

Product name or page reference:
Variation, packaging and estimated quantity:
Destination country and postal code:
Requested in-stock date:
Event that starts product preparation:
Estimated product-ready date:
Estimated packing and dispatch date:
Proposed shipping method:
Estimated freight and final-delivery range:
Customs or documentation responsibility:
Contingency window:
Date for the next progress update:

Fill only the details relevant to your request

Before you send the request

Questions buyers often ask

Is supplier lead time the same as shipping time

No. Supplier lead time usually covers preparation before dispatch. Shipping time starts after carrier collection. Confirm the exact definition used in each quotation.

Which date should a retailer use for launch planning

Use the date stock must be available for sale, then plan backward through final delivery, customs, freight, dispatch and preparation. Add a contingency window rather than relying on the shortest estimate.

Can a previous order provide the next lead time

It is a useful reference, not a guarantee. Reconfirm the product version, quantity, packaging, preparation schedule, route and requested delivery window for every reorder.

Keep the request specific

A useful timeline names the stage, owner and date

Avoid one vague promise such as fast shipping. Keep a written sequence showing what is being prepared, who controls each stage, which dates are estimates and when the next update is expected. This makes delays easier to identify and reorder planning more reliable.

Send this checklist on WhatsApp

Ready with the key details

Discuss a wholesale request

Send the product reference, estimated quantity and destination so the conversation starts with useful context.

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